Tuesday, January 25, 2011
Tuesday, January 18, 2011
SEO Success Pyramid
This is a nice SEO pyramid that can be used as a checklist on a SEO project. Main components of this pyramid are commitment, patience and planning. Read more at: http://www.smallbusinesssem.com/the-seo-success-pyramid/971/
Art of Link Building in SEO
Rather than having enormous internal and external links to/from your website - you should be thinking about how to best use links - Always start with on-site navigation. Upkeep of your internal links are more important that people who are linking to you.
On-site navigation should follow these rules:
Read more on - http://www.seo-theory.com/2011/01/14/how-best-to-use-links-for-seo/#comments
On-site navigation should follow these rules:
- Always use absolute (fully spelled out) URLs
- Always use fully-embedded HTML links for navigation
- Always include an HTML sitemap for sites with more than 10 pages
- Always use meaningful, relevant, but concise anchor text on internal links
- NEVER attempt to prevent a unique page from being crawled or indexed
- Mixing formats of relative URLs (rather than using only absolute URLs)
- Incorporating non-existent directories in the URL paths (bad taxonomy)
- Incorporating unnecessary parameters in the URLs (bad taxonomy)
- Using bland anchor text or images as anchors
- Hiding links in onMouseOver-managed text blocks, Javascript-fired objects, and other transient content
- Failing to link consistently and uniformly on every page
- Using “rel=’nofollow’” on internal links
- Using “noindex” and/or “noarchive” robots directives on tag or category pages
- Creating only XML sitemaps for large sites (rather than HTML sitemaps)
Read more on - http://www.seo-theory.com/2011/01/14/how-best-to-use-links-for-seo/#comments
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