In today’s internet savvy world, getting information
regarding a product or service means logging on to Google, Yahoo or Bing & start
typing your requirements. The conventional methods of accessing information
have been changed drastically. Similarly, new product marketing techniques have
been developed by companies to target internet users. Most of the large
companies now spend a big chunk of their marketing budget on Internet
marketing. This leaves small home grown companies vulnerable in front of giant
vultures of world. The companies who build their reputation in neighborhood for
niche products and market are now facing competition from the companies
operating from other states or some time from other countries. Amazon.com is an
example of this phenomenon. Now a buyer can compare thousands of products
before making any actual purchase and that too, from the comfort of his home. But
there are some exception too, a small French bookbinder on the verge of closure
used the power of internet and is now selling its famous notebook ‘Moleskine’
all over the world. Here are few tips for small companies to boost their
business through the help of internet:
1.
Build a Website: Open up to the vast world out there, expand your
reach and your customers without spending too much on marketing.
2.
Start building your presence: Start a blog, Facebook page, speak
up on twitter, show your work on Pinterest, join online communities and start
attracting customers.
3.
Focus on your Website: Start optimizing your website for search
engines like Google. Make your website attractive to its visitors and search
engines alike.
4.
Keep patience: The key to success in World Wide Web is having
patience. Building your reputation takes time. Collect testimonials from your
clients and let them speak through your website, blog or social media account.
5.
Use your competitors for your benefit: Suggest yourself as an
alternative to the unhappy customers of your competitor company. Sites like
Yelp are great source for searching prospective clients.
Your right efforts will bring fruit sooner than later and
the increasing customer base will lead you company towards the glorious path of
growth. But if you are a novice in the field of internet marketing and SEO,
then search for Search Engine Optimization companies on Google and hire one
that is near you.
